Colors
Neutrals
Primary background
Shell
The default canvas. Backgrounds and key surfaces across the brand.
White
White
Pure white for maximum contrast on dark surfaces, imagery, and logos.
Primary text
Onyx
Body text, headlines, and high-contrast UI on light surfaces.
Accents
Hero color
Persimmon
The signature Salt VC orange. Lead moments, hero sections, emphasis.
Accent orange
Amber
Warm secondary accent. Highlights, callouts, and supporting graphics.
Accent blue
Cerulean
Cool secondary accent. Links, interactive states, and data.
Wild
Wild color
Citron
The unexpected pop. Use sparingly for energy and delight.